Optimax Laser Eye Clinics advert claiming to be number one banned by ASA
Dave Allamby | Sep 07, 2011 | Comments 6
A direct mail advertisement by Optimax Laser Eye Clinics, which said ‘we’re the UK’s number one Laser Eye Surgery specialists’ has been banned by the ASA, according to the drum.co.uk. A complaint had been made by Optical Express about the advert, which also claimed that Optimax had ‘the best corrective vision treatment in the country’.
Optimax said the ad was an oversight because they had been ensuring they were careful to avoid comparative and superlative claims in their advertising. Since the advertising Standards Authority did not receive any evidence to back the claims of being number one for laser eye surgery, or for having the best vision corrective treatment in the country, the regulatory body decided that the advert breached the CAP code on misleading advertising and substantiation. It said that the advert must not be shown again in that form.
Filed Under: News
hi Miranda. unfortunately your corneas are thinner than average and not thick enough for a full correction, either LASIK or ...
Hi David,
My cornial thickness in Right is 496 micron and 501 micron in Left. Pls advise
Thnx
Miranda 
I am enquiring about how much it would cost to have Femto Lasik eye surgery my prescription is -10 and ...
Hello Doctor,
I have the same question with platform of LASIK surgery.
How do I choose between these two:
AMARIS 750S with FEMTO ...
Hi Dave,
I am 45 years old (nearly 46!), and wear contacts lenses, my glasses prescription is Left -11.25 and Right ...
Thanks Dave. Would be grateful if you could keep me posted on any further developments in this regard. 
Thank you Dave for the information. Confirms what I thought - but wanted to check with the latest information. 
Hi Dave,
I read about ICL and there have been studies that say that it is a better treatment then lasik. ...
Hi Dave
My Name is Nagesh.m just 20 years.i have cyl number.m eligible for lasik r not .i have healthy eyes .u knw any lasik clinic in india.i m sporty person wil lasik effect it.its said that lasik make corena weak.any problem effect my future.what type f lasik i do.m realy tired of glasses.
Hi Dave,
I am considering laser eye surgery, what is your opinion of the visx laser that optical express use?
I would like to have the z-lasik procedure done but I can not find anyone within my budget.
kind regards
Tariq
hi Tariq, The VISX is a good laser for mild to moderate short sight, up to -6.00D in particular. You must get the Wavefront (CustomVue) option plus blade-free femtosecond laser options, otherwise the final results may not be as good. You will find that once you get the upgrade options needed, the price will be similar to Z-LASIK. I think Z-LASIK is superior, and includes the more advanced Ziemer laser for flap creation. Best regards, Dave
Thank you for your input Dave. Much appreciated!
Regards,
MA
Hi Dave,
I am considering getting corrective laser eye surgery. The key things to know about me are:
1) I suffer from myopic astigmatism
2) I am highly involved in martial arts – specifically MMA, which is a high-contact sport
Having done some initial reading, it seems that ‘flapless’ procedures such as PRK & Lasek are the best options for me.
After meeting with various opthamologists in my region, I have narrowed it down to 3 surgeons (with excellent reputations), each of whom have different machines:
1) Carl Zeiss MEL 80
2) Schwind Amaris 750
3) VISX S4 IR with CustomVue
I’ve been doing a lot of reading on all 3 machines, but it seems each machine has its own unique pros & cons. Of the 3 machines, which would you recommend to be produce the best results – especially considering flapless procedures for myopic astigmatism?
Thank you.
hi MA
Certainly PRK is a good idea if your martial art involves sparring, especially to the head. I would rank these systems for myopic astigmatism as follows, with #1 being the best choice in my opinion:
#1 Schwind Amaris 750 (aberration free)
#2 VISX S4 CustomVue
# Carl Zeiss MEL 80
Best regards
Dave