It is quite confusing for people looking at where to go for their laser eye surgery treatment. Especially so in London where there are many laser eye clinics to choose from.

In other cities you can usually find one or more of the big three chains: Optical Express, Ultralase and Optimax and these centres are probably doing about 80% of all laser eye surgery in the UK, partly because of their wide geographical footprint and so easy access for many people.

Most people really are not sure what to look for in a laser eye surgery provider. They don’t understand the difference between different laser systems and they don’t have easy access to the true performance or knowledge about individual surgeons.

So most people default to the ‘look and feel’ of the website and clinic if and when they attend for a consultation, or follow up from a word of mouth referral to a centre where someone has already had treatment.

Most of the brochures are pretty interchangeable, all making the same claims about experience, technology etc. You could swap the company name and not really notice the difference in various claims.

I found the Optimax brochure (available from www.optimax.co.uk) as an example of one that was unhelpful from a patient’s point of view (although all suffer from the same problem to some degree) as it simply lists procedure after procedure over multiple pages. How is a patient supposed to be helped by that? It only leads to confusion and possibly a decision to defer until things are clearer.

There are FOUR key points to look at when choosing a clinic, and these are coming tomorrow in my next blog post. Watch this space!!

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